The Urban Child Institute's message—that brain development in children ages 0-3 is critical—is straightforward. It's the dissemination of this message that gets more complicated. Enter the Technology Department.

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2012: Year in Review

History teaches us that there are significant events that are pivotal in shaping our future. In 2012, we believe the seeds were planted here in Memphis that have the power to shape the coming years for our community. It is the year that our message about brain development in early childhood gathered important momentum, took on a sense of urgency, and assumed its place as one of our top priorities in this community.

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Memphis Talks Baby Small

More and more people are seeing our Baby Small campaign is continuing and we're excited that it's getting rave reviews. Here are a few comments we've heard. This is our chance to change Memphis by making these small investments in our children, we make the biggest difference in their lives and in turn, our community as a whole. Their future is our future, and we need your help to change it for the better.

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Often when we're facing an enormous challenge or working to overcome an obstacle, the first words of advice offered are to take baby steps. It's good advice: breaking down a seemingly insurmountable task into smaller pieces makes it easier to complete and moves us closer to accomplishing our goal. In Memphis, new, big, bold initiatives to cross major hurdles and heal our community's wounds - poverty, unemployment and undereducation – are taking shape every day.

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The Urban Child Institute recently launched its Baby Small campaign, offering a big idea: we can improve the future of our community through small, smart decisions and actions that promote optimal early childhood brain development. Baby Small reminds us that the first years of life are a period of both extraordinary development and extraordinary opportunity. Babies' brains develop in response to their environments.

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