In numerous ways every day, with your help, we search for just the right words to engage more of the public and to make them understand the importance of brain development for the future of our children - and our community. What would our youngest children want us to say that everyone will hear and remember? Four words: Touch, Talk, Read, Play.

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The baby announcements have been sent out. You’ve gotten the hang of that tricky car seat. And now all you can think about is... sleep. While you may not be thinking any farther than that next nap, believe it or not, your baby’s brain is way ahead of you. That’s right, amidst those cries, feedings, and photo-worthy coos, your baby’s brain is making vital, critical connections and developments that will determine how ready they are for their first day in kindergarten.

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