We live in a country with long-term challenges but a short-term attention span. It's what makes our work at The Urban Child Institute so challenging and makes us more determined to make a difference in the lives of the youngest Memphians.

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During the first three years of life, the human brain undergoes astonishing development. These four activities - touching, talking, reading, and playing - can lay the foundation on which a child's life is built. Early brain development is largely shaped by environment; it is nurturing, supportive parenting that sparks a child's innate curiosity and desire to learn. This sets them on a path to lifetime learning.

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