There are frequent conversations in Memphis about what our city brand should be. Some people suggest that it should be about transportation, other say logistics, and some say our river heritage. Those are important assets of Memphis, but they are things. They don't really speak directly to our community values and who we are as a people.

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We are now officially in the campaign season for the City of Memphis. We hope that our children, especially the youngest ones, aren’t overlooked as they often are in the blizzard of questionnaires sent to candidates by politically active groups and in the campaign speeches by candidates.

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