It’s been said before that simple change can bring about tremendous results.
It’s often the slightest shift, the smallest adjustment, or the most unexpected turn that will lead to powerful transformation. So it is with the issues facing the children of Memphis and Shelby County.
Through data-driven research and result-oriented initiatives, we have discovered that much of these problems can be solved by making a few, easy changes during the critical ages of zero to three.
Yes, 0-3.
With this in mind, we have dedicated our work to improving the lives of children and increasing the social capital of Memphis by taking this knowledge and research and turning it into meaningful action that changes existing policies, and in turn, changes lives.
We Believe
Our mission is simple: We are a non-profit organization dedicated to the health and well-being of children from conception to age three in Memphis and Shelby County, Tennessee. We are researchers, strategists, practitioners, parents, and community members dedicated to turning knowledge and research into measurable change.
We Take Action
This vision will be realized by advocating for public policies that are good for children, initiating prevention-based strategies, and launching intervention programs that focus on children in our community.
We strive to be a recognized leader in child advocacy research, a trustworthy community partner and a home for expertise, advice, and collaboration for those who want to improve the lives of children in Memphis and Shelby County.

