In numerous ways every day, with your help, we search for just the right words to engage more of the public and to make them understand the importance of brain development for the future of our children - and our community. What would our youngest children want us to say that everyone will hear and remember? Four words: Touch, Talk, Read, Play.

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A little more than a year ago, Dr. Meg West, a member of our board at the Memphis Pink Palace Museum suggested I take a look at an exhibit at The Urban Child Institute about the development of a child's brain. On Tuesday a user-friendly, highly interactive version of a portion of that exhibit will debut at the Pink Palace.

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Join us for TTRP Day on Friday, September 20th from 10AM to noon at locations around Memphis! We'll have shirts, coloring books, and more information for parents about the power of TTRP.

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We've created a 8.5x14 4-fold brochure with examples, suggestions, and encouragement for parents learning why it's important to interact with babies during the first years of life. We hope that this will help you explain this to others. Please feel free to download and reproduce this to help spread the word. Please do not alter these documents in any way.

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There is a persistent and ever widening divide in our country between those who have plenty and those who suffer poverty. Nowhere are the effects of that divide more harmful, and often irreversible, than in the lives of the children born into poverty. It is in the experiences of those early years, from conception through age three, when the brain develops to 80 percent of its capacity, that a course for long-term well-being is set.

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